“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we hit it.”
Some things you may want to know:
What are we like to work with?
We make it a priority to understand the business imperatives you face.That’s why, w hen you work with us, you’ll know we’re listening for themes from your story, whether that story is personal or professional.We are dedicated to recommending ideas that enhance your business results and record of achievements. We guarantee that we will deliver on your expectations consistently, accurately, on time, and on budget.After all, people you work with should be people you enjoy being with, people whose work you admire, and people who share and sharpen your vision.
What clients have we worked with?
You can depend on us for a professional, credentialed viewpoint that draws power from our history of working with many other successful clients in a variety of industries.Our experience means that you receive recommendations worthy of the best of the best companies in the world — including yours.
Our clients have included McDonald’s, Kraft, Kellogg’s, IKON Office Solutions, Dow Chemical, DowBrands, Franklin-Covey, Bob Knight, Indiana University, Hillenbrand Industries, and Wilbert Funeral Services,
just to name a few.
Do we know what is motivating to people?
There used to be fewer buttons that could be pushed to persuade people to do something or to believe something. As recently as ten years ago, a TV commercial, magazine ad, favorable article, or coupon dropped in the local paper was all it took to reach the public. Consumers are no longer easily described by simple demographics. Nor are they so easy to reach, since they have so much less time for TV, magazines, and newspapers.
You’ve got to find consumers by getting between their ears and into their imagination. Each experience a consumer has with you, whether created by an ad, promotion, or a personal interaction, affects their belief in your image, credentials and value. Every time your story is told, you have an opportunity to add meaning and value to who you are. Anywhere you are, it’s prime time to tell your story, and, in fact to live it. That’s right. You have to live the story. Your story counts.
What is this philosophy of storytelling all about?
Anthology approaches the topic of storytelling with a set of premises, beliefs, and understandings, rather than with techniques, tools, and systems. An organization’s story (some may call it their mission) can’t be adequately told without capable, committed, courageous storytellers. For that reason, our clients place great value on management training, organizational development, and continuing executive education, which happen to be our specialties. Our training interventions are designed to address specific client needs, and include single-day or multi-day courses, telephone or one-to-one sessions.
Life is so fast, and so unforgiving. But it’s still full of promise for those who wish to seize every opportunity to become better faster, to acquire quicker reflexes, and a more rapid response time. Consistency is mission critical, and consistency requires continuous personal development.
That means that personal development is not optional. To adjust to social and cultural shifts and new business challenges, your story must always be fresh and relevant. Today’s unprecedented change compelled Anthology to search for keys to enduring success. We found two. First, individuals who hope to lead their industries must continually learn and apply new skills more quickly. Secondly, those leaders must be able to tell their organizations’ stories in a way that lights a fire under their associates, customers, and stockholders. We think that stories well told lead to commitment, courageous leadership, and ultimately, commercial success. Leadership is not an end in itself — making life and work meaningful is .
What is the real value of leadership?
Many leaders emerged in the aftermath of the tragedies of September 11, 2001. These are real people who have risen to the occasion repeatedly, inspiring others to new levels of curiosity and commitment to Life, by their work, their families, their compassion, and their leadership. They have taught us the cardinal rule about leading a meaningful life: there is no time to waste. Making your life and work count for something is an urgent matter, no matter how old you happen to be, what stage you are in your career, or what your economic circumstances are.
A life of significance (not just success) is navigated with initiative, ingenuity, and personal sacrifice. Anthology’s role in discovering and developing courageous leaders has resulted in new ideas, new passions and compassions, new opportunities, and new partnerships. If there ever was a world in which celebrating Life and its courageous leaders should be valued, then certainly we awake to it each morning.
What does it take to be a leader?
First, leaders don’t just talk about leadership. They demonstrate what they are willing to do. They show their friends, colleagues, and customers what matters most to the organization — and, by extension, to them.
Secondly, leaders are in touch with the human experience. Knowing this teaches them about what servant leadership does: It causes others to want to follow you. It clarifies what matters most to those you most care about. It provides focus.
Third, leaders don’t let their passions overtake their objectivity. Mindful about their strengths and weaknesses, they cultivate empathy and humility. This increases the likelihood they will attract loyalists who feel understood and motivated to follow them.
Fourth, leaders are curious in a childlike way. Someone once said that we are all ignorant, only on different subjects. The most successful leaders among us strive to know more about people, places, customers, and cultures; especially those different from theirs. They know that Life is an epic journey without signs, paved roads, or enduring travel companions. They know that the more you know, the better able you are to navigate and accomplish the unique purpose the Almighty had in mind when He put you here.
Fifth, leaders forget the credit. They understand that others are never as grateful as fairness suggests they should be. Some people are simply too threatened to admit that someone more bold than them actually accomplished something that had to be done.
Can opportunity be created by changing your story?
We think it’s a matter of getting on your learning cycle! Five steps can launch a cycle of rich opportunity:
1. Have Goals. It’s what a goal Is, not what a goal does. Goals have the power to organize us just by identifying where we want to go. Goals influence what we’ll become. This is not hocus pocus. The great psychologist Alfred Adler confirmed that goals create the conditions needed for their fulfillment.
2. Imagine. Be strategically forgetful. Give up old thought patterns and ways of doing things in favor of experimenting with trial and error. That alone will give you new insights by giving you permission to play.
3. Benchmark. What if you began today to imitate the best of the best? What if their methods served as instructional shortcuts for you to learn the critical knowledge and skills to help you deliver more profit to the organization?
4. Focus. Downsize your activities. Edit and prioritize the essentials. Know what matters most, and what to ignore.
5. Seek support. It’s objective. It’s Instructive. It’s motivating. It’s objective. And, it’s key to networking. It not only describes what is, it points to what you should continue to do, or what you should stop doing.